Project Details

Collateral Design,

Branding

Tools Used

Adobe Illustrator CC,

Adobe Photoshop CC

The story behind the logo is the loss of innocence. A girl who is described by having "doe eyes" is one that has big innocent eyes similar to that of a doe. I decided to use a logo that incorporates the doe face. This logo shows the bright side to the brand.

The brand name "Doe Eye Design" is supposed to have a free, innocent first impression. The brand name initials are D.E.D. which sound like "dead". This was the next concept that I ran with. I wanted this deeper meaning to show in the logo mark. I wanted to show that first impressions are not always what they seem. So my next concept on the logo mark was to create a deer skull to accentuate the DED in my brand name.

Lastly, I had to blend these two concepts together. This is where the loss of innocence comes into play. I brought this concept into my designs by fusing the two heads together, visually showing the transition from hard to soft.